Chris is the Owner and Managing Director of the multi-award winning plant licensing company, Plants Management Australia (PMA). PMA, the first Australian company of it’s kind, has been at the forefront of market leading plant innovations for 25 years.
Having worked across many sectors of both the Australian and European industries including, wholesale, retail and management, Chris combines his experiences, knowledge and skill sets in bringing new plant inventions to life for the breeder.
Chris is a passionate advocate for plant breeders and their stories. Every new plant released has a story including different timelines which can be anywhere between 3-30 years before they become a commercial proposition.